Mira Nair, a popular filmmaker is famously quoted when conversations take place on the evolution of cinema – “I love how the short film tests the rigour of every medium of cinema”. Short films are meant to fill a gap in the market to convey messages in a snackable format, targeted at informing or entertaining people, perhaps, when they sit down for a quick meal or are taking a short ride home. Given this, the reach of this format is tremendous with modern content platforms having reach in the millions today. Let’s get back to Mira again. She goes on to say that the medium insists that the directors, producers and the teams involved in the creation of short films have to be rigorous in how much can be spoken in the story, and how they need to crunch the timeline to fit the target time set.
In the recent past, the sharing economy, defined by the things that people rent, like a cab or a DSLR camera for a vacation, has expanded opportunities for the short film industry. This change is being led by today’s young generation who feel that owning things, like a house or a car are habits from the ‘90’s, as they broaden their frontiers to experiment with multiple options, travel to new places or even develop new hobbies.
Let’s understand how the sharing economy is helping even non-filmmakers and enthusiasts try their hand at short films, and how media creators and lending platforms could benefit from it:
The Sharing Model, Built on the Foundations of Internet, Mobile & Social Media Platforms
The rise of the internet has become an equalizer for the whole world, bringing in freedom of expression and removing tightly-held systems, especially by those in power. The mobile platform has drawn from the internet base, coupled with the ubiquity of social media, to create avenues where short films from literally anyone could be uploaded and promoted on video platforms like YouTube or emerging over-the-top video streaming services like Netflix or Voot. The sharing economy today uses such platforms, including social media to offer professional-level output. Thereby, it is allowing people to source most, if not all of their filmmaking requirements, and build their own audience through social or video platforms. They can find actors, source film equipment and more on a budget.
Creatively Using Rental Services For Multiple Filmmaking Requirements
For professional filmmakers or those testing the waters of the industry, or even those who want to create a quick video capturing memories from a recent trip, today one can find a Facebook group or a community website where a number of film professionals visit. If that network comes for a slight fee, it is still worth the investment. And the rental system, which is a result of the sharing economy, offers a ton of equipment like the best DSLR cameras, drones, etc.. or even services to finish a project
within the timeline you have in mind. No wonder popular items frequently show up as ‘Rented Out’, for instance from best online camera rental services in Bengaluru like OTO.
Sharing Economy Offers Affordability and Agility, Tweaked to User’s requirements
Today, the world is moving to an aggregator or marketplace-based models where film production agencies can lease out equipment like a DSLR camera, which is lying unused between film projects. Or betters still, directors could offer their services at affordable rates. In turn, the sharing economy, built on the concept of affordability and easy sourcing or renting abilities has expanded the interest for creating short films across the region. Websites or apps today like OTOWorld’s suite of filmmaking gear allow easy home delivery or chat for expert help. In fact they are one of the best camera rentals in Bengaluru.
It also opened up the market to create personalized packages that suit user’s requirements. With budget-friendly and easy-to-source abilities that can be rapidly deployed, the quality of films being produced has rapidly improved. Even mega filmmakers and celebrities are now scripting and acting in short films today.
Offers Opportunities to Develop Expertise and Learn New Domains
Today’s generation is driven to achieve, and not take a backseat, waiting for things to happen. They are also digital natives, and easily handle new technologies that come along. For those passionate to create short films that make an impact or achieve the outcomes they set, the shared economy supports their ideals that skip the stereotypes or mindsets of previous generations, for instance, to own products or assets. It opens up a host of avenues to connect with like-minded people, exchange products like a drone, lens, lighting equipment or DSLR cameras, and consult on mutually beneficial topics. Amidst this process, they get to experiment, fail (maybe), re-learn and finally hit their goals. They understand that time is precious, and learn best connected domains such as story-boarding, to use it for future projects.
he Boon of Choosing products from Rental Platforms like OTO
In a recent report by PricewaterhouseCoopers (PWC), research shows that the global shared or the rental industry will touch approximately $335 billion by 2025. The sharing model or economy is ushering the enormous opportunity if you convert this to Indian currency. For a concept or a short film to be created, today’s sophisticated level of output places the bar high for anyone looking to either drive viewership or engagement (likes/comments/shares) of their videos, or make it successful in this domain. If someone starting or looking to upgrade their range of current equipment the latest equipment being used, it would turn out to be quite expensive. Rather, paying 1-2% of the overall cost of a high-end video or DSLR camera through a rental service for a weekend is a more feasible idea.
The Sharing Economy Creates Networking Opportunities in the Film-Verse
The internet allowed knowledge to be further developed as a currency, as experts began sharing their ideas and building better outcomes. The sharing economy in the film industry today offers the scope for increased networking in the space, and opportunities for collaboration. For instance, if you rent an area of a studio for a few hours, or hire a film consultant on how to fine-tune your script, you are establishing valuable connections with key stakeholders in the world of cinema. When conversations ensue, ideas are exchanged, and future opportunities are made possible. Who knows, they could even offer you a peek into their world, or pro tips on choosing the best DSLR camera for rent in Bangalore for your next project or suggest platforms like OTO for camera lens for rent in Bangalore just in case the shoot is in Bangalore.
43 percent today feel owning assets is a burden and 57 percent feel ‘access’ is the new ownership. As people crave for a range of experiences or a variety of products that fit the bill for their next script, the sharing economy is going to be an undeniable part of the process. Carter Pilcher, an ex-investment banker and founder of Shorts International, a short film distributor broadcaster and producer (who run Shorts TV) feels the firm can take short films to 70 million homes.
The genre won a feather in its cap when a bunch of short films were featured together by PVR Cinemas in its theatres, broadcasting the message that short films have truly arrived on the scene. This format is here to stay in this generation, with relatively shorter attention spans, along with people understanding the value of their time.
It will need rental services like OTO World which is one of the best camera rentals in Bengaluru to support the exploding market for feature films that target certain audiences. Their range of the best DSLR cameras, videographing gear and more Connect with us to share what your next project is all about, and how we could help with the latest equipment in our portfolio.